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What's Missing in GA4

  1. There is no Views in GA4 like how we have for UA 2.Customization menu to create custom reports, custom alerts , save dashboards.   Dashboards - No way to create Dashboards in GA4  Custom Reports can be created via Explorations Custom Alerts can be created via Custom Insights 3. No linking between Google Search Console and GA4 4. No Bounce Rate 5.No Direct way to create a Conversion Goal like we used to create in Views. We ca 
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Event Based Tracking - GA4

Events vs Hit Types GA4 captures everything that happens on the Page as an Event. where as in UA its a hit. UA Page View  - > GA4 Event UA Event          - > GA4 Event UA Social         -> GA4 Event UA Transaction  -> GA4 Event UA User Timing -> GA4 Event Exception -> GA4 Event App/Screen view -> GA4 Event
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Google Analytics - UA vs GA4

Event Tracking  In Universal Analytics, events are user interactions measured independently from a web page or screen load. Downloads, link clicks, form submissions, and video plays are often measured as events. Events in Universal Analytics have a Category, Action, Label and sometimes a Value, and are displayed with these fields in your Analytics reports. In Google Analytics 4 properties, events are user interactions with a website or app that can be measured concurrently or independently from a webpage/screen load. Examples of events include page views, button clicks, user actions, and system events. Combine Web and App Data The Data from Web and App can be tracked, viewed and managed in the same platform. GA4 provides the ability to rollup both mobile and web data  Engaged Sessions  Everything is Session Based in GA4. There is no Bounce Rate in GA4, We have 3 Engagement KPIs- Engagement Rate, Engaged Sessions per use and Engagement Time. Engagement Rate is the inverse ...
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